PPC (or pay per click) is another name for paid advertising via a search engine. Paid search marketing is the fastest and easily the most controllable way to position a website at the top of a search engines results page, and because you pay for every click you receive it is also a very easy way to control you're overall budged and calculate return on investment.
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Targeting the right phrases is essential when running a PPC campaign, it sounds so simple but you would be amazed at how many businesses target phrases that have little or no benefit to them. This is why research is so critical.
Once the correct target phrases have been identified when then have to craft compelling adverts or ‘ad creatives’ for each target phrase, we also have to set budgets for each campaign, this can be done with a daily or weekly budget.
There is absolutely no point dropping paid traffic onto a web page that has not been optimised to make the most from each visitor. A key part of our process is to analyse each landing page to make sure that they are set up in the optimum way. the page must also be relevant to the phrase to get a good Quality Score and control click cost.
Once the adverts have been created, landing pages optimised and budgets allocated to the adverts, we can then make the campaign live.
Search Console is a service offered by Google that allows you to monitor your sites presence and performance on the search engine. Its free to use and offer some valuable insights.
Google AdWords Editor is an Adwords management software & power tool that allows you to manage large AdWords accounts.
Serpstat is an all in one SEO/PPC platform that allows users to analyse backlinks, conduct keyword research, audit websites and track rankings. A fantastic tool that we use for a lot of our client reporting.
Speak to our team about your next project to find out what we can do for you. Simply fill in the form below and we’ll get back to you, or give us a call using the number at the top of the page. We look forward to hearing from you.
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t: 01606 780500
Winnington Hall, Winnington, Northwich, Cheshire, CW8 4DU