Direct Line Communications are outstanding providers of business telephone systems, based in the North West of England. We were approached by Direct Line Communications to generate sales leads by developing a new corporate website as well as using Search Engine Optimisation techniques. The original website was somewhat dated, it didn’t incorporate any conversion elements and it didn’t resize for mobile phones or tablets. And as far as search presence goes, it didn’t rank for any of their target phrases.
As with all of our projects the first thing we do is to integrate ourselves with the client and their industry, this enables us to not only understand the needs and requirements of the client, but also the needs and requirements of the marketplace, which in turn enables us to provide the best service possible.
The primary objective for this project was to provide the client with a market leading website that would not only make the business stand out but also drive new business leads. We achieved this by designing and developing a bespoke CMS website that encompassed the brand image and well as conversion elements that allowed for greater lead generation.
To further boost the effectiveness of the new website we then began on an organic search engine marketing campaign. We did this by adding rich, unique content to the website and building in quality backlinks from other authority websites across their industry. This had the desired effect as they now rank well for a plethora of target phrases.
“Miltec Digital offer excellent marketing solutions that really work. We have seen enquiries quadruple since working with the team plus our Google Rankings are excellent, all done within an affordable budget. I have no hesitation in recommending them to other companies thinking of web design and seo services.”
Lynne Wood - Direct Line Communication
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Winnington Hall, Winnington, Northwich, Cheshire, CW8 4DU